How we grew Tally to $4M ARR, fully bootstrapped

Almost five years ago, we set out to build Tally with one simple goal: Make form-building fun, fast, and free. At the time, the idea felt almost naïve.

A letter to our future Marketing Manager

Sometimes a job can't be captured in bullet points. So here’s a letter, from me to our future marketing manager.

From 2 to $3M ARR: How We Bootstrapped Tally With a Tiny Team

Five months ahead of schedule, we’ve crossed a milestone we once only dreamed of: $3 million in annual recurring revenue.

We crossed $2M ARR with a Bootstrapped Team of 5

Two million in ARR with a full-time team of five—it still feels surreal. It’s been a journey of relentless execution, tough prioritization, and a whole lot of learning. Here’s a look at what’s happening behind the scenes of Tally.

Bootstrapping to $150K MRR by doing less, better.

We embarked on a mission to make form-building fun, beautiful, and free. And here we are, almost 4 years, 400,000 users, and $150K MRR later. Time to reflect!

Our bootstrapped journey towards $100K MRR

Back in the summer of 2020, we launched the first version of our form builder Tally. Today—more than 150 feature updates and over 250,000 happy users later—we're super proud to reach the milestone of $100K MRR with a bootstrapped team of 3.

Becoming #1 Product of the Month: our Product Hunt launch results

In this blog post, we'll take you behind the scenes of our recent Product Hunt launch and share the results we've witnessed thus far.

Introducing Tally 2.0

We have a new logo, a redesign, and lots of product improvements in store for you.

Bootstrapping our SaaS to $60K MRR with a team of 4.

Watch Marie’s keynote from SaasOpen in New York about how Tally launched and grew in a competitive market.