6 years in, $6 million far
Six years ago I wouldn't have believed you if you told me we'd build a product-led business used by over 2 million people, with a team of 10. Yet here we are.
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The road from $4M to $5M ARR
Five years in, a team of 11, and still fully bootstrapped.
In 2026, we're optimizing for quality, not revenue.
By optimizing for craft, staying focused and close to our users we believe we can build a sustainable business and a product we're proud of.
How we grew Tally to $4M ARR, fully bootstrapped
Almost five years ago, we set out to build Tally with one simple goal: Make form-building fun, fast, and free. At the time, the idea felt almost naïve.
A letter to our future Marketing Manager
Sometimes a job can't be captured in bullet points. So here’s a letter, from me to our future marketing manager.
From 2 to $3M ARR: How We Bootstrapped Tally With a Tiny Team
Five months ahead of schedule, we’ve crossed a milestone we once only dreamed of: $3 million in annual recurring revenue.
We crossed $2M ARR with a Bootstrapped Team of 5
Two million in ARR with a full-time team of five—it still feels surreal. It’s been a journey of relentless execution, tough prioritization, and a whole lot of learning. Here’s a look at what’s happening behind the scenes of Tally.
Bootstrapping to $150K MRR by doing less, better.
We embarked on a mission to make form-building fun, beautiful, and free. And here we are, almost 4 years, 400,000 users, and $150K MRR later. Time to reflect!
Our bootstrapped journey towards $100K MRR
Back in the summer of 2020, we launched the first version of our form builder Tally. Today—more than 150 feature updates and over 250,000 happy users later—we're super proud to reach the milestone of $100K MRR with a bootstrapped team of 3.
Becoming #1 Product of the Month: our Product Hunt launch results
In this blog post, we'll take you behind the scenes of our recent Product Hunt launch and share the results we've witnessed thus far.