Marie Martens

Marie Martens

Hello! I’m Marie, co-founder of Tally—the easiest way to create forms. Since 2020, I’ve been bootstrapping our form builder SaaS while sharing the journey of building in public.

📍 Ghent, Belgium http://tally.so

We crossed $2M ARR with a Bootstrapped Team of 5

Two million in ARR with a full-time team of five—it still feels surreal. It’s been a journey of relentless execution, tough prioritization, and a whole lot of learning. Here’s a look at what’s happening behind the scenes of Tally.

Bootstrapping to $150K MRR by doing less, better.

We embarked on a mission to make form-building fun, beautiful, and free. And here we are, almost 4 years, 400,000 users, and $150K MRR later. Time to reflect!

Our bootstrapped journey towards $100K MRR

Back in the summer of 2020, we launched the first version of our form builder Tally. Today—more than 150 feature updates and over 250,000 happy users later—we're super proud to reach the milestone of $100K MRR with a bootstrapped team of 3.

Becoming #1 Product of the Month: our Product Hunt launch results

In this blog post, we'll take you behind the scenes of our recent Product Hunt launch and share the results we've witnessed thus far.

Introducing Tally 2.0

We have a new logo, a redesign, and lots of product improvements in store for you.

Bootstrapping our SaaS to $60K MRR with a team of 4.

Watch Marie’s keynote from SaasOpen in New York about how Tally launched and grew in a competitive market.

Tally & Friends meetup — the recap

On April 26th, we had the privilege of organizing the first Tally meetup in Barcelona as part of No-Code Week 2023. Here's the recap!

Year 2: Bootstrapping our SaaS to $30K MRR

2 years in, here's what we learned from bootstrapping our no-code form builder Tally.

Meet the couple challenging Google with $20K MRR

We had a great time talking to Your Average Tech Bro about growing Tally and the technical side of running our SaaS.

How we created a revenue forecast for our freemium SaaS

The story of how we started tracking our KPIs and created a simple revenue forecast for our bootstrapped startup. Template included!